Authors: Ricky Agusiady1*, Didin Saepudin 2 , Zaenal Aripin 3 1-Sangga Buana University, Bandung, 40124, Indonesia, 2-Sangga Buana University, Bandung, 40124, Indonesia, 3-Sangga Buana University, Bandung, 40124, Indonesia Doi: https://doi.org/10.56532/V9 The global pandemic, particularly the COVID-19 pandemic, has resulted in fundamental changes in consumer behavior, triggering a transformation in their interactions with social media. This research […]