The influence of social media on consumer awareness of brands and purchase intention…

Authors: Ricky Agusiady1*, Didin Saepudin 2 , Zaenal Aripin 3 1-Sangga Buana University, Bandung, 40124, Indonesia, 2-Sangga Buana University, Bandung, 40124, Indonesia, 3-Sangga Buana University, Bandung, 40124, Indonesia Doi: https://doi.org/10.56532/V9 The global pandemic, particularly the COVID-19 pandemic, has resulted in fundamental changes in consumer behavior, triggering a transformation in their interactions with social media. This research […]

Relationship Between Job Embeddedness Factors With Job Engagement And Intentions To Stay Of Employees: Research At Small And Medium Enterprises In Ho Chi Minh City

Authors: Văn Nhân, N,, Thúy Vân, TT,. Văn Lực, N,. Doi: https://doi.org/10.56532/mjbem.v3i1.39 This study was conducted in small and medium-sized enterprises in Ho Chi Minh City, Vietnam, to provide more detailed information about work engagement factors that influence employee engagement. with the job and intend to stay and work at the enterprise. With the basic […]

The Influence of Marketing Relationship and Service Quality on Customer Loyalty of Sharia Savings Products: A Case Study of BMT Mekah Mekar Barokah Bojonegoro

Authors: Endah Emiarti and Yasdi Peer review: Văn Nhân, N,, Thúy Vân, TT,. Doi:  10.9734/JEMT/2024/v30i21191 This study aims to improve and strengthen customer loyalty towards Sharia savings products at BMT Mekah Mekar Barokah Bojonegoro. Therefore, the purpose of this study is to determine the influence of marketing relationship and service quality on member loyalty of Sharia […]

Maintaining Traditional Market to Encourage Local Economy

Authors: Didit Welly Udjianto, Rini Dwi Astuti and Sri Rahayu Budi Hastuti Peer review: Văn Nhân, N,, Thúy Vân, TT,. Doi:  10.9734/ajeba/2024/v24i11209 As the smallest unit in national development, villages must be independent and reduce financial dependence from the central and regional governments. Financial independence can be achieved by optimizing the role of village-owned enterprises (BUMDesa). […]

Factors Affecting Customer Satisfaction of Calla Spa in Dong Nai and Ho Chi Minh City Areas

Authors: Nguyễn Văn Nhân, Hồng Thị Thu Trang Doi: /10.61463/ijset.vol.12.issue1.143 Abstract- -This study was conducted with the aim of identifying factors affecting Calla SPA customer satisfaction with the research object being Calla SPA customers in Dong Nai Province and Ho Chi Minh City, Vietnam. With qualitative and quantitative research methods through document research, in-depth interviews, group […]

Impact of Service Quality Factors on Customer Satisfaction: Research at Loc Lam Furniture Trading Service Co., Ltd.

Authors: Master Nguyen Van Nhan, Master Tran Thị Thuy Van, Master Nguyen Van Luc Doi: 10.61463/ijset.vol.9.issue5.101 Authors- This study was conducted with the aim of improving customer satisfaction on service quality in the field of wooden furniture products. With qualitative research methods including in-depth interviews and expert group discussions, a combination of quantitative research methods including […]